In a blog post about the lawsuit, Google emphasized the real-world costs of fake reviews and the impact it has on its customers. AI has been deployed for years by companies trying to up their chances of detecting fake content and many like Amazon are now trying to leverage advances to up their game even more. The technology could plausibly be used to fight both sides of this war, writing or detecting fake reviews. With trustworthiness a key focal point of discussion and scrutiny surrounding AI, ensuring listings are reliable takes on an even more important role. It has never been fully tackled and companies regularly portray themselves as engaged in a perpetual war with scammers.
Fake reviews, listings and other material has been a longstanding issue for firms like Google, Yelp and Amazon that rely heavily on user-generated content.
The lawsuit comes as Google digs in to defend its dominant position online and fights off increasingly fierce competition from fast-growing platforms like TikTok and longstanding competitors like Microsoft who are jostling to take advantage of developments in artificial intelligence to gain ground and steal market share.
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Google is seeking unspecified damages, legal costs and for Hu and the other defendants to be permanently banned from selling or advertising verification services for business profiles on its platform.
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